Big Changes at Tidal Salt: What’s Ahead

It’s been an amazing journey over the past eight years here at Tidal Salt. I’m writing today to let you know that we’re making some big changes and want to share some early details!

After years of balancing both our online store and retail expansion—through starting a family, a pandemic, and life in general—I’ve decided to take a step back from the "hustle" and focus on the science of making the best possible sea salt. Meanwhile, Audrey’s work as a private chef has really taken off, and she’s rightly focusing on providing her clients with even better service.

Tidal Salt has always been about building something for Nova Scotians from day one, and I can’t do that if I’m struggling as much as I am these days. The way we’ve been operating since 2020 has been more about survival than anything else, and it’s just not sustainable. I believe the changes we’re making are in the best interest of both Tidal Salt and my health.

Focus on Quality and Craft

Nova Scotia is at the heart of everything we do, and this shift will allow me to put more energy into perfecting the process, creating a product that’s as unique as the place it comes from. I’m making some tough choices, but they’ll hopefully allow me to return to my passion: developing a new food industry here in Antigonish that can generate prosperity for as many people as possible. It’s never been about business for me—it’s about building something that can showcase this amazing corner of the province to the world.

Last Chance for E-Commerce Orders

To give this transition the focus it deserves, I’m limiting our online offerings starting today. We’ve got a very small selection of salt left on our website, and it’ll be available until October 15th. This may be your last chance to order directly from us until 2025, so if you’ve been eyeing something, now’s the best time to grab it!

Building Our Retail Presence

We’re putting our full effort into expanding our availability through local retailers. Soon, you’ll be able to find Tidal Salt in more places than ever before (including two locations in Toronto, coming very soon!). We’ll keep an up-to-date list on our website so you can easily find a store near you. We’ll also post from time to time to share more about each location. If you don’t see availability in your area, feel free to reach out—especially if you have a suggestion for a shop that would be a good fit!

Stay Connected with Us

While we take this next step, we want to make sure you stay in the loop for all the exciting things coming in 2025. Sign up on the website to get notified about special releases, new retailers, and exclusive offerings. We’re working on a special project that will be exclusive to the website—something one-of-a-kind that will bring a little piece of Nova Scotia right into your homes! Big things are on the horizon, and we can’t wait to share them with you.

What’s Next for 2025

Looking ahead, we’re moving to a new, innovative model that will allow us to focus on quality and craftsmanship. You’ll still be able to find a selection of “classic” Tidal Salt in retail stores across Canada, and from time to time, we’ll offer something exclusive on the website! We’re incredibly excited about what’s coming, and we’re sure it’s something you’ll love. Keep an eye out for more details as we get closer to the new year.

Retailers: Let’s Chat!

If you’re a past or present retailer, now is a great time to reach out and place an order! We’re working on some exciting ways to support our retail partners as we shift our focus heading into 2025.

Wrapping Up Current Orders

For those who’ve already placed orders, we’re busy packaging everything up right now! We expect all current orders to ship within the next 14 days, and we appreciate your support and patience as we make this transition.